FOR IMMEDIATE RELEASE
Wednesday, June 14, 2023
ATLANTA, Ga. – Cornerstone, a trusted industry leader in licensing services, is proud to announce its major brand refresh in celebration of its 25th anniversary. Over the past year, the company has dedicated itself to conducting interviews with clients and employees, thoroughly examining its core values, range of services, brand, website, and strategic direction for the future. The team is eager to continue to foster the success of its clients and further its position as an industry leader in terms of value, services, and technology.
Going forward, guided by its long-term focus on licensing and licensing related services, the company will be re-branded as Cornerstone Licensing Services. In addition, it is introducing a new tagline, “Free yourself from the burden of licensing,” emphasizing its commitment to providing licensing solutions that allow its clients to stay focused on the growth and health of their business and not weighed down by the complexity of licensing.
Jeff Brewer, President & CEO of Cornerstone, stated, “We’re known for our deep licensing expertise. It’s the foundation of our company, and we’ve rededicated ourselves to this as our north star. As a team, we believed it was important to clarify the service that set us apart in the market and will continue to be our focus for years to come. Celebrating 25 years, made this the perfect opportunity to recommit ourselves to our clients and our work.”
The brand refresh includes a new logo with a clean and bold design, featuring a three-dimensional box that creatively forms a discreet “C,” representing the company name. Within the shape, a smaller box symbolizes a cornerstone. That cornerstone, the foundational element that the organization is built around and aligned to, is the company’s clients.
“Our unwavering commitment is to place our clients at the center of everything we do, freeing them from the burden of licensing,” Brewer added. “As we enter our next 25 years, this commitment will be evident at every turn. We’ll continue to invest in building the best, most experienced team in the industry while leverage industry-leading technology to deliver the very best possible experience to our clients.”
While Cornerstone Licensing Services remains firmly focused on licensing as its core business, its commitment includes providing excellence in licensing-related services including insurance, bonds, and business services. This commitment remains unchanged.
“Every service extension came from the requests of our clients,” emphasized Brewer. “Their requirements drive our decision-making process and the range of services we offer, and we will continue to provide best in market services for each.”
The company’s new look, revealed through its revamped website, reflects its dedication to innovation and progress. The new site includes a sleek new design, improved education features, updated content, and has been optimized for a better mobile experience.
Headquartered in Atlanta, Ga., Cornerstone Licensing Services is a trusted industry leader in licensing. With 25 years of experience, Cornerstone is committed to delivering unparalleled expertise, exceptional customer service, and innovative technology – delivering licensing done right, on time, every time.