The FTC is seeking public comment on an enforcement policy statement regarding personalized pricing, which affects advertising and pricing disclosures.
What changed
The FTC is focusing on clarifying how businesses handle personalized pricing in their advertising practices.
Compliance perspective
Businesses need to prepare to adapt their pricing and advertising strategies based on the FTC's forthcoming guidance.
Need help keeping up with these changes?
Tell us where you operate and what licenses you hold; we'll handle the filings and renewals so changes like this do not catch you off guard.